SYDNEY BASED
Digital Product Designer
User-centred, end-to-end design from research and discovery through to evaluation and improvement.
About
From Complex Requirements to Inclusive Design
I am a Senior Designer who transforms complex, regulated environments into intuitive and accessible experiences. Combining Product and Learning Experience (LX) Design, I use rigorous research to decode user pathways, manage cognitive load, and build scalable systems. From mapping service journeys and designing workflows to ensuring strict WCAG compliance, I bridge user empathy with technical execution to deliver data-driven solutions.
Strategic Partnerships
Trusted by prominent federal government agencies, financial institutions, and leading educational organisations.
Compliance Driven
Combining deep technical execution with strict alignment to modern accessibility standards (WCAG 2.1/2.2) and the Digital Service Standard (DSS).
Goal Oriented
Transforming intricate operational workflows into clean, human-centered, and friction-free user experiences.
Skills
What I Do
Service Design
Mapping front-stage customer touchpoints and back-stage operational processes into a unified, holistic journey.
UX Research
Uncovering deep behavioral insights and validating assumptions through rigorous research methods to drive strategic, evidence-based decisions.
Product Design
End-to-end digital solutions that seamlessly balance business objectives with human-centered needs, delivering accessible and high-fidelity interfaces.
LX Design
Engaging digital learning solutions that combine instructional design with cognitive psychology to maximize knowledge retention and user engagement.
Track record
Proven Impact Across the Lifecyle
-
Senior Interaction Designer | DAFF (STEPS Program) | 2024 - 2026
- Reduced processing times for complex national biosecurity tracking streams by 30% by designing an integrated single-step interface dashboard.
- Expanded the internal core engineering design system (AgDS) by prototyping complex UI components distributed for multi-team deployment.
- Mapped end-to-end container logistics journeys and authored standardized, metric-driven System Usability Scale (SUS) testing matrices.
-
UX Specialist | University of Technology Sydney | 2023 - 2024
- Optimized information architecture structures and responsive navigation workflows for core student portals via rigorous heuristic audits and user testing labs.
- Conducted qualitative usability labs alongside users with high accessibility needs, cataloging over 200 severe user experience issues.
- Redesigned the Student Course Application Portal to streamline complex data entries and ensure system-wide WCAG design compliance.
-
Instructional Designer | XKG (Defence Contracts) | 2023
- Transformed high-density logistical training systems for the Australian Air Force and Army from static print manuals into responsive digital interaction layouts.
- Mapped technical training components directly onto specific digital interaction patterns designed to minimize cognitive load.
- Partnered with subject matter experts to design structured user onboarding flows that accelerated information retention metrics.
-
Senior UI/UX Designer | Equifax | 2022
- Designed highly specialized data visualization models and analytics dashboards for consumer risk forecasting and complex credit reporting systems.
- Streamlined product discovery pathways and user onboarding configuration loops to actively boost signup funnel conversion rates.
- Conducted end-to-end user research validation sprints to identify and eliminate interaction friction points across digital customer touchpoints.
-
Senior UX Consultant | AUSTRAC | 2021 - 2022
- Led enterprise product discovery workshops and user profile segmentation tracks to map highly complex financial compliance registry layers.
- Partnered directly with data engineers and compliance analysts to translate strict anti-money laundering regulatory constraints into clean, intuitive interface flows.
- Designed highly scannable asset transaction audit screens and reporting interfaces for federal compliance monitoring teams.
For a complete, exhaustive breakdown of my professional history, check out my LinkedIn Profile or contact me for my full CV.
Professional Practice
End-to-End Design Activities
Stakeholder Map
Customer Personas
Journey Map
Service Blueprint
Storyboard
Service Canvas
Segmentation
Interviews
Competititive Analysis
Personas
Scenarios
Contextual Enquiry
Analytics
Usability Testing
Synthesis
Recommendations
Problem Statement
Personas
Scenarios
Journey Mapping
Competitor Analysis
Information Architecture
User Flows
Wireframing
Visual Design
UI Design
UX Writing
Accessibility
Prototyping
Component Library
Usability Testing
Design Handoff Specification
Evaluation
Learning Needs Analysis
Learner Profiles
Curriculum Mapping
Content Writing
Assessment Design
Storyboarding
Visual Style Guide
Asset Development
Module Development
Quality Assurance
LMS Configuration
Evaluation
Work
Selected Projects
Due to client confidentiality and security requirements, some projects are omitted entirely, while others include only selected artefacts or excerpts.
Contact
Get in Touch
Send a Message
Che Simpson
Senior Product Designer